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The most sought-after item in the collection was her pair of famed Luxor No.6 flying goggles.
Worn by Earhart when she experienced her first crash in July 1921 while learning to fly with Neta Snook, the goggles still evidenced a cracked lens. The bidding opened at $10,000 and escalated to a final sales price of $17,775.
Also featured in the collection were 20 never-seen-before unpublished gelatin silver prints that were sold individually. The two photos in particular which captured the hearts of collectors were a silver gelatin print of Earhart, signed and inscribed by her and dated 1937. The photo snapped for $2,100. The second photo that tripled its high estimate was another photo of Earhart, signed and inscribed “To my friends of the radio audience.”

This image sold for $3,200.
Bidding for Clars auctions is available in person, by phone, absentee and live online at www.clars.com. To register to bid, call Clars at (888) 339-7600.

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The most sought-after item

in the collection was her pair of famed Luxor No.6 flying goggles. Worn by Earhart when she experienced her first crash in July 1921 while learning to fly with Neta Snook, the goggles still evidenced a cracked lens. The bidding opened at $10,000 and escalated to a final sales price of $17,775.
Also featured in the collection were 20 never-seen-before unpublished gelatin silver prints that were sold individually. The two photos in particular which captured the hearts of collectors were a silver gelatin print of Earhart, signed and inscribed by her and dated 1937. The photo snapped for $2,100. The second photo that tripled its high estimate was another photo of Earhart, signed and inscribed “To my friends of the radio audience.”

This image sold for $3,200.
Bidding for Clars auctions is available in person, by phone, absentee and live online

Supersized Mansfield seduces for $975

Although he is known for bizaar advertising mascots and creepy chalk figures, it was the billboard sized blonde beauty on the the wall of Steve Natoli’s Del Mar space that stole the show. The reclining bombshell was actress Jayne Mansfield, and he hoped she would seduce a shopper into spending $975 on her hourglass figure.According to Natoli, Monroe was more influential, but Mansfield was much more intelligent.”She had a genius level IQ and spoke five languages,” he said. She was also a classically trained pianist and violinist.Mansfield claimed her IQ was 163, but knew that the public didn’t care about her brains. “They’re more interested in 40-21-35,” she said.An IQ of 163 places her above Albert Einstein (160), Andy Warhol (86), Bill Gates (160), Hillary Clinton (140), and Madonna (140).She scored below chess master Bobby Fischer (187), actor James Woods (180), author Charles Dickens (180), and actress Judy Holliday (172).Mansfield appeared in about 2,500 newspaper photographs between September 1956 and May 1957, and had about 122,000 lines of newspaper copy written about her during this time. Because of the successful media blitz, Mansfield was a household name, often being compared to Kim Novak and Marilyn Monroe.In April 1957, her bosom was the feature of a notorious publicity stunt intended to deflect attention from Sophia Loren during a dinner party in the Italian star’s honor. The most famous image showed Loren raising an eyebrow at the American actress who, sitting between Loren and her dinner companion Clifton Webb, had leaned over the table, allowing her breasts to spill over her low neckline, exposing one nipple.Mansfield’s most celebrated physical attributes would fluctuate in size due to her pregnancies and breast feeding five children. Her smallest measurement was 40D (throughout the 1950s), and the largest was 46DD, when measured by press in 1967. Mansfield died at the age of 34 in a car accident when her vehicle crashed into the rear of a tractor trailer, riding under it, and causing severe head trauma to herself and her driver in the front seat. The children in the rear survived with minor injuries.Rumors that Mansfield was decapitated are untrue. This urban legend was spawned by the appearance of police photographs of a crashed automobile with its top virtually sheared off, and what resembles a blonde-haired head tangled in the car’s smashed windshield. It is believed that his was either a wig that she was wearing or her actual hair and scalp.Natoli can be contacted at (541) 521-9642.

Strell's $250 tin litho jewelry sign

Ephemera dealer Richard Strell admits to being addicted to Facebook. The regular Long Beach Vets dealer, who has been on Facebook for six months, is not only using the site to promote his San Diego business, he is also using it to reconnect with his old surfing buddies.Strell is the one who has understood the spirit of the Collector Network the most by captioning the photographs Frank! posted of him, as well as writing directly on his wall. At the August Long Beach Show, he offered a piece of Victorian 1890s advertising art. The 13″ x 20″ tin lithograph showcased La Esmeralda, which was the Tiffany’s of Mexico. It was on the corner of La Catolica and Madero Streets in Mexico City. This tin litho embossed high relief jewelry sign hung in their store and had a slot for their brochures. $250 is Strell’s bottom line.

advertising display spritzes for $1,350

A circa 1915 three-panel Advertising Display for Mavis Perfume by the French company, Vivaudou spritzed for $1,350 in the space of John Toth at the Art Deco & Modernism Show.The artist was “Forkum,” explained Toth of the fold-out hand painted diorama with early Art Deco woman seemingly looking into elaborate vanity mirror that resembles a fountain of youth.”The design was actually a mix of Art Nouveau and the upcoming Art Deco design,” said Toth, adding that he owns three of these perfume displays, but they are all different. One of the other’s features al parrot sharing the spotlight with another beautiful woman.”They came out of an estate in Washington,” he said.The single screen was priced at $1,350, but buying the pair could really sweeten the deal. Both could be had for $2,000.John Toth of Rabbitt Antiques and Collectibles in Santa Clara can be contacted at (408) 248-1260.

Adler's Pig realty Sign squeals for $65

One of the great prizes of Round Top surfaced at the Long Beach Special Show in the space of Joanne Adler. A metal sign with a great patina for “Pigg Realty” squealed for $65. According to Adler, the Pigg family was a prominent Texas family that lived next door to the Pirate family, who had their own legal firm, and across the street from the Butchers. The husband was a steady-handed surgeon. For some reason, the Piggs never got along with the Butchers, and from time to time needed the services of the Pirates.

perfume cabinet from original hollywood store

An original Max Factor frosted glass Art Deco perfume display cabinet spritzed for $2,800 in the space of Jack Smith at the Los Angeles Modernism Show.Smith is part of East Colorado Antiques, a trillective, located at 2546 E. Colorado Blvd. in Pasadena. Call (626) 796-7989 for more information.He is also a dealer at the Pasadena Antique Center, located at 444 & 480 S. Fair Oaks Avenue in Pasadena. Contact the mall at (626) 449-7706, or Smith directly at (909) 967-1223.Max FactorMax Factor is an international cosmetics firm, founded in 1909 by Maximilian Faktorowicz, a Polish-Jewish makeup artist for the Russian royal ballet. In the 1920s and ’30s, the “golden years” of Hollywood, Max Factor became intimately associated with the world of movie make-up. He created “lip gloss” for the movies in 1914, and coined the term “makeup,” based on the verb, “to make up” one’s face.Jean Harlow, Claudette Colbert, Bette Davis, Norma Shearer, Joan Crawford, Judy Garland, and virtually all of the major movie actresses were regular customers of the Max Factor beauty salon, located near Hollywood Boulevard. Max Factor’s name appeared on many movie credits, and factor himself appeared in some cameos. Before Botox, there was Max Factor. He created many looks that helped establish actresses’ features, especially their lips. He designed Clara Bow’s heart-shaped pierrot lips. Years later, he exaggerated Joan Crawford’s naturally full lips to distinguish her from many would-be stars copying the Clara Bow look he created. He also created shades specifically for them: Platinum (for Jean Harlow), Special Medium (for Joan Crawford), and Dark (for Claudette Colbert).Max Factor is credited with many cosmetic innovations, including the first motion picture makeup in 1914, lip gloss in 1930, Pan-Cake Make-up in 1937, Erace, the original cover-up cosmetic in 1954, and the first “waterproof” makeup in 1971.

Coke's transition from sappy to hip

A Coca Cola retail advertising display mounted with a 1954 poster marks an important time in the soda company’s advertising history.The sign, which shows a group of young people in stadium bleachers with glass bottles in hand, is mounted in an original wooden frame with Coca Cola plaque on the bottom. It sips for $600. The store would have hung the well-built wooden frame on the wall and every few months Coca Cola would send a new poster to place in the frame. According to experts, this post World War II graphic marks the beginning of the modern era for Coke. It is transitioning away from its sappy, nostalgic imagery and entering the “hipster” era. This is evidenced by two of its well-dressed male characters wearing sunglasses. It was also an effort on the part of the company to catch up to the more modern themes already being used by Pepsi.An advertising print for a lemon-flavored soda called “Bobby Lou” served for $695.”It pre-dates Seven-Up,” said Debbie Kintzel, who circa dates the sign to the mid-1920s based on the rosie-cheeked girl’s hair cut and exposed neck.The artwork is signed by Haskell Coffins, who was also known for his images of beautiful women on advertising trays and magazine covers. The versatile illustrator’s long-term stints included covers and interior illustrations for “Red Book,” and “The American.” Famous as a portrayer of American beauty, the Coffin girl could be found on note cards, sheet music, calendars, decorative boxes, and fashion catalogs. His “Joan of Arc Saved France” World War I poster is well known.Signs of the Times is located at 175 Rowland Street in Covina. Call (626) 966-7101 for more information.

Edsel Leg model hawks heywood wakefield

Betty Woody, owner of Woody’s in Orange may be a specialist in Art Deco era Heywood Wakefield furniture, but before furniture, it was all about the cars.Perhaps that is why she strayed from Heywood Wakefield to offer an unmarked chair that looks a lot like a 1950s automobile at the Palm Springs Modernism Show.The $1,395 chair is covered in a nubby textured Sputnik pattern fabric.As a young lady she worked in the marketing division of Edsel, which was a marque of the Ford Motor Company during the 1958-1960 model years.Although the Edsel brand is known best as one of the biggest commercial failures in the history of American business, Woody has fond memories of the car with the “horsecollar” grille.The car propelled her into fame when she bared her legs for some brochures. ”I was the leg model for the Edsel,” she said, recalling that she posed for three hours and was paid about $1.98 an hour. All of this took place in Dearborn, Michigan, home of the great Automotive Museum.Woody’s is located at 169 N. Glassell in Orange. Call (714) 744-8199 for more information.

Company switches from Debonair couples to naive teens

A French made Pepsi billboard from 1959 was an American marketing piece that was probably a play on “Breakfast at Tiffany’s,’” said owner Dennis Boses of Off the Wall Antiques & Wierd Stuff, who offered the giant mural at the Palm Springs Modernism Show.It shows a well-dressed sophisticated woman holding a bottle of Pepsi in one hand an a slim, filtered cigarette in the other.It encouraged worldliness, sophistication and suggested that sipping a bubbly Pepsi could help achieve this. The Debonair campaign invokes images of Carey Grant, while the slogan that followed, the “Think Young” campaign of 1961 invoked images of Moondoggie from Gidget. After the Debonair campaign, the soft drink company took an entirely different path, switching from classy to the youthful and carefree, conjuring images of naive teenagers at high school dances, and surfers riding the waves.The billboard is signed by Roy Besser, an important illustrator “you wouldn’t expect to be doing billboards,” said Boses. However, he was responsible for the elegant and sophisticated graphics that accompanied the “So Debonair” campaign. This is the first time that Boses’ Pepsi “Be Debonair” billboard has been mounted and displayed. The dealer’s new approach to mounting large murals is to attach them to studio panels, which are hollow doors that make it easy to move around. Boses next local show will be the Los Angeles Modernism Show, which he is still configuring. His booth will be dedicated mostly to Amelia Earhart, but he was unable to divulge what the theme of the front entrance of the show will be this year.”Pepsi Cola hits the spot,” Newell-Emmett Co., 1940s”Be Sociable, Have a Pepsi” 1958”So Young, So Fair, So Debonair” 1959”Pepsi for those who think young” 1961”Come Alive ! You’re in The Pepsi generation,” Batton, Barton, Durstine & Osborn, 1964